Wednesday, March 21, 2018

Where in Wisconsin were we?

In an interesting twist, we’re just getting back from Northwoods Wisconsin. The Case Equipment Tomahawk Customer Center to be exact. 


Staying current, watching trends, and learning more about the equipment we rent to you is an ongoing concern. When an opportunity presents itself to learn more, we go there. This trip was pretty epic. 

Did you know a 109,000# excavator won’t dig through permanent-frost? Well I guess it kind of can with one shark fin looking tooth, but forget using a bucket. 

I was pretty stunned to see just how much the Case equipment has changed in just 10-15 years. More and more electronically controlled automatic controls (my favorite being “load control” that eases bouncing over obstacles when you are shuttling loads across rough terrain or things like curbs and speed bumps. It allows the hydraulics to absorb the impact instead of holding stiff. 

The bull dozer we are considering is way more user friendly to operate than the previous version. A 15 speed transmission that you can shift on the fly with a button is one example. The joystick style 6 way blade control is another. This is more like pilot controls than the levers you might be used to pulling and pushing, which means way less effort, over a long day I can see this saving you a lot of energy and wear and tear on your body. 

Some things on the horizon (already being used in the professional operator environment, but not quite rental ready yet) is GPS blade positioning for grading with a bull dozer, and 2D grading for excavators digging trenches. This takes the guess work out and eliminates needing another body to check grade, or you getting on and off the machine to check grade. 

Most changes seem to revolve around making you more productive.

Currently the Case equipment we have in our fleet is 2 of the 580M extend-a-hoe, and the 14,000# bull dozer. Look for that to both update and grow over the course of the next year or so. 

One last note.

Working in 0-20deg. temps isn’t fun, we’ve got it pretty good in our area in my opinion. 

-Tim-

Have a tool or equipment need coming up? We’d appreciate your business

Roseburg 541-492-7368

Myrtle Creek 541-863-4385

Monday, March 19, 2018

Why so secretive?

I know every generation says this, and while I agree that everything old is new again, there is one thing that makes this “time” different.

If you’ll pay attention and get this, it could be very valuable to you.

One of the things I have intentionally put to use in my business is paying attention to what is going on over on the East Coast or even Southern California. How many times have you heard someone say this area is 10 or 20 years behind the rest of the nation?

That my friend is like borrowing Marty McFly’s time machine.

In most geographical markets you’ve got to anticipate what the next trend will be, not so here, we get to simply copy what is trending elsewhere and we look like wizards.

An area I’m seeing our business community lag in is the understanding that speed to market is now more valuable (in most cases) than taking the time to patent, build a perfected product, and more that people let delay bringing a product to market. 

Investing in the market, the ability to communicate via email instead of snail mail and viral social media posts are all examples of how this “time” is different. Things are moving much faster now. The savvy person understands that doesn’t change the fundamentals, it just means they can be applied in a different fashion. 

Now days bringing a mediocre product to market can outpace secret perfected businesses. The feedback loop is so fast that the mediocre product will have generated revenue, made corrections and established majority market share all before the perfected product ever came to market. 

You can keep your (business/product) secrets, but you will typically do so at your own demise. 

Put this together with what I mentioned earlier about eliminating 10% of what you are doing and replace it using these two lessons. I could be wrong, but I’m pretty confident it could be a game changer for you.

For many of you, our rental inventory can help with that. “Try before you buy” and rent the equipment that you’d need to try something new. Keep doing what you’ve been doing and well…..


Have a tool or equipment need coming up? We’d appreciate your business

Roseburg 541-492-7368

Myrtle Creek 541-863-4385

Saturday, March 17, 2018

What was written?

I remember reading many years ago that what gets written down gets done.

This is something that I can say is certainly true. It is why I have a “to-do” list that is created at the beginning of every week. On my list are things I need to get done this week and to get on the list it needs to be something that gets me closer to my goals.

Life will fill in any uncommitted time, it just happens. The 7 winners of our Tim Allen @ the Hult Center ticket give away can attest to that.

You can either let life run you or you chose to run life, and something as simple as a weekly to-do list can make the difference. 

This week like the past few, most of my list has revolved around payments, shipping, confirming model numbers and more all related to the new equipment we are purchasing to add to our rental inventory. Adding $600,000 plus worth of equipment takes some effort. 

5 New excavators
1 9000# skid steer
1 3500# stand on skid steer
1 Tractor
1 60’ boom lift
2 walk behind trenchers
2 rough terrain scissor lifts
1 wood splitter
1 sod cutter
2 drain snakes
1 laser level
1 locator system
1 rototiller
1 mud buggy (picture an oversized wheel barrow on tracks that drives to the desired location and you can tip it using hydraulics to the left, front, or right side)
1 tall grass mower

All of this will be coming in over the next 6 weeks or so. 

The sad part is, many who want to rent this equipment will just assume it will be there when they drive in to rent it. The smart folks will have called in and reserved it. 

The reservation will be written, the equipment will be available for them when they want it. 

If my projections are correct based on over all economic conditions, County permit values, conversations with contractors and other customers, this will be a busy year. Whatever your plans are for property improvements or repair, you’d best get ahead of it this year.

To delay could add untold challenges.


Have a tool or equipment need coming up? We’d appreciate your business

Roseburg 541-492-7368

Myrtle Creek 541-863-4385

Win tickets to see the other Tim Allen at the Hult Center!

Corny maybe, but I loved the TV show “Home Improvement”.

I’m sure the similar name of the lead actor played a role, but the guy played with tools and “hopped up” everything he put his hands to. 

The lawn mower.

Dishwasher.

Belt sander.

If it was mechanical, he’d figure out a way to give it MORE POWER! Usually in a spectacular failure fashion, but fun none the less. 

This coming weekend, (the other) Tim Allen is doing his standup routine at the Hult Center, and today is your last day to enter to win tickets from us.

The local radio stations have been marketing this for us and the commercial is pretty good. There is a signup box at both the Roseburg store and the Myrtle Creek/Tri City store. If he is someone you’d like to see, please figure out a way to get into one of the stores and get signed up today. 

I did try to get him to work with us at any level related to our equipment, and really wish we could have gotten somewhere. I’d have really enjoyed him driving an excavator or skid steer around on the back lot.

Really there isn’t much value in this one for most of you on the list today, but you are getting to learn more about me and the failure’s and success I experienced along the way. 

Like the other Tim Allen I love MORE POWER and have built some pretty cool stuff over the years. If you too are into hot rodding, let me hear about it. 

You won’t find any performance modifications on our rental equipment, but that doesn’t mean I don’t enjoy them!

Have a tool or equipment need coming up? We’d appreciate your business

Roseburg 541-492-7368

Myrtle Creek 541-863-4385

Best way to increase your home value.

If you are looking to buy or sell a house, these are interesting times aren’t they.

If your home is like ours, there is some deferred maintenance that could potentially push a financing company away from the table, or buyers to a home down the street. 

The question is, if you are looking to sell, what renovations have the highest ROI (return on investment) right now? Once you get past the “have to do’s”, what can you invest in to help sell the house and recoup the most money?

I’ve followed this over the years and what I can tell you is that the list changes over time, and by market. 

Nothing I’m about to mention should take the place of advise from a trusted real estate market professional. Chances are good though, that most of the items on this list will be on theirs. If not, you may want to consider a second opinion. 

One that always seems to rise to the top is a front entrance work over, metal doors and a window surround are the current trend. Others on the list include garage doors, siding (with stone veneer being preferred), and minor kitchen remodels. 


Thinking a little deeper, you may be able to use this same list to help negotiate a purchase too. If something here hasn’t been done already, you could ask the seller to have it done, or negotiate a greater reduction in price based on facts you can prove. 

As always, knowledge is …..?

Along this theme, how about a weekend special on something that could help with some of the projects on the list? How about a tile saw for the entire weekend for just $39?

Same rules apply, only one available at this price, first come first served, you have to mention the Newsletter special, damage waiver isn’t available, you need to return it by 9am Monday morning. Pretty hard to beat for just $39 bucks.

The weather is supposed to be good this weekend, hopefully you’ll be able to do something to make your space a better place! 

Have a tool or equipment need coming up? We’d appreciate your business

Roseburg 541-492-7368

Myrtle Creek 541-863-4385

Friday, March 16, 2018

Procrastinators won’t do this.

Remember when I told you I would let you know when it was time to start ramping things up? Well some will and some won’t.

Those who do will make it look easy this Spring and Summer while those who don’t can’t figure out how they do it.

Is it easier to clean one weeks worth of dirt off the car or a couple of month’s worth?

Like I mentioned previously the OSU gardening calendar is one of my favorite go-to’s to stay ahead of the game. Yeah, I procrastinate some things too, but at least I know why a task is taking me a day (usually a weekend day when I would much rather be out riding the motorcycle) instead of an hour Friday evening. 

Pest management, making sure your mower is ready, planting cool season vegetables and pruning of certain plants are now coming into your preventative work schedule. You can find details on all of this in the link below. 

Contractors should be making sure all gas powered equipment is ready. Since starting the repair part of the business in 2003 I can’t tell you how many tens of thousands of dollars I’ve seen lost by folks who didn’t make sure their equipment was up to the challenge BEFORE they needed it. 

We’re busy, but they are loosing $ every day, and sometimes customers who refuse to wait and end up finding someone new to do the work. It is awfully hard to get them back once they’ve left. 

This is the time of year to take the steps that will separate you from your competition in business or neighbors in the contest for nicest yard. 

So now you have a decision to make.

Get the stuff out and make sure its ready, or wish you had starting 6-8 weeks from now and lasting all summer.

You know what to do.



Have a tool or equipment need coming up? We’d appreciate your business

Roseburg 541-492-7368

Myrtle Creek 541-863-4385

Friday, March 9, 2018

How much is YOUR time worth?

I’ve seen this in countless business books, and it changed my life.

The easiest way to determine your number is to look at your most recent tax return, the line that reads adjusted gross income, and divide that by the number of hours you worked last year. That is how much an hour of your time is worth.

How many hours do you have left? 

Well none of us know that number, but it does help put things into clearer perspective. Are you happy with that number?

The most common mistake I see (in my opinion) is that people put far more effort into monitoring and limiting expenses, and not enough time into growing income. 

You see focusing on expenses is limiting, you can only get so far, your income is the ceiling. Now think about increasing income, there really is no limit. A person that is good at generating income can overcome mistakes on the expense side and still be ahead at the end of the day. 

That doesn’t mean you should neglect being aware of expenses and making good use of your money, but I don’t think it should be your primary focus. In my opinion you should be putting more energy into increasing profitable income than you do focusing on expenses. 

This also doesn’t mean you should chase shiny objects by jumping at every opportunity that comes along. 

Be methodical in determining what you enjoy doing and what of those things is your most profitable work. The more you can narrow that down, and become the expert, the more you’ll be able to command for that service. 

The specialist always earns more than the generalist. 

You’ve heard me say this before, but every year, look at the 10% of your work that was least profitable or enjoyable, eliminate it and replace it with further refinement of what your best at and enjoy the most. 

Little changes, big impact. 

Our tools and equipment are an example of something you could be delegating if it makes sense. It is what we specialize in. We’re not going to build the buildings, sprinkler systems, or rework the facilities. We do keep our fleet current and well maintained so you don’t have to worry about that part. 

Now, what will you do to increase that number we talked about? 

Have a tool or equipment need coming up? We’d appreciate your business

Roseburg 541-492-7368

Myrtle Creek 541-863-4385