TimAllenEquipment: Why so secretive?

I know every generation says this, and while I agree that everything old is new again, there is one thing that makes this “time” different.

If you’ll pay attention and get this, it could be very valuable to you.

One of the things I have intentionally put to use in my business is paying attention to what is going on over on the East Coast or even Southern California. How many times have you heard someone say this area is 10 or 20 years behind the rest of the nation?

That my friend is like borrowing Marty McFly’s time machine.

In most geographical markets you’ve got to anticipate what the next trend will be, not so here, we get to simply copy what is trending elsewhere and we look like wizards.

An area I’m seeing our business community lag in is the understanding that speed to market is now more valuable (in most cases) than taking the time to patent, build a perfected product, and more that people let delay bringing a product to market.

Investing in the market, the ability to communicate via email instead of snail mail and viral social media posts are all examples of how this “time” is different. Things are moving much faster now. The savvy person understands that doesn’t change the fundamentals, it just means they can be applied in a different fashion.

Now days bringing a mediocre product to market can outpace secret perfected businesses. The feedback loop is so fast that the mediocre product will have generated revenue, made corrections and established majority market share all before the perfected product ever came to market.

You can keep your (business/product) secrets, but you will typically do so at your own demise.

Put this together with what I mentioned earlier about eliminating 10% of what you are doing and replace it using these two lessons. I could be wrong, but I’m pretty confident it could be a game changer for you.

For many of you, our rental inventory can help with that. “Try before you buy” and rent the equipment that you’d need to try something new. Keep doing what you’ve been doing and well…..